About

TARGET

Back to College Micro-gifting: Developed and presented madlib inspired, user-driven micro-gifting campaign for Target Back to College. 
Wrote 3 sets of 6 story elements that combine to form 216 possible permutations. Each permutation had to make just enough sense to be ridiculous without staying into gibberish.
Wrote social media posts, email wizard, and email responses.

1,000 Likes: Social media rewards campaign granting coupons for dorm room and college themed products to the first 1,000 Likes.
Wrote Facebook posts, sponsored stories, microsite content and email responses.

BtC Checklist: Customizable, responsive product checklist to select and organize desired back to college items. Could be exported as an email wish list to supporters.
Edited and organized list, interaction instructions, email templates, email responses, tooltips, and scoial media posts.