Pizza Hut

pizzahut.com

Created Voice & Tone Guidelines for the brand for use across website and social channels, balancing a complicated and diverse demographic spread. This document is still used at Huge as an example and template for numerous Voice & Tone guides.

Wrote the redesigned Pizza Hut site, mobile and Xbox apps—every piece of content including all website copy, product and ingredient descriptions, display and video advertising, and deals and promotions copy.